The Awesome Power of Apple
Yesterday I did a blog post over on my Brightcove blog that got above the fold on Techmeme. It was timed with our HTML5 press announcement and it got an insane amount of coverage.
As I have looked into the origins of the traffic, it has become clear that a huge driver of the popularity of the post was the fact that it caught the eye of the global Apple customer tribe. A variety of Mac publications covered the news and linked to the story.
I had observed, but not personally experienced this phenomenon, and it is amazing. What Apple has achieved in terms of brand enthusiasm is just shocking. To have such a passionate, switched on, and articulate group of customers/fans is incredibly powerful.
I did not agree with everything that the Apple crowd had to say in their commentary on the story. Their passion was often over the top. However, I know power when I see it, and what I saw yesterday was powerful.
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